of American men are men of color — yet less than 5% of premium grooming brands target them
2×
Black men spend 2x more per grooming product than average — with almost no premium options made for them
0
Premium monthly subscriptions existed before CEMENTED that were built specifically for our skin
YOUR RITUAL
CEMENTED
BUILT FOR YOUR SKIN
MELANIN-RICH FORMULAS
NO COMPROMISES
MONTHLY DELIVERY
YOUR RITUAL
CEMENTED
BUILT FOR YOUR SKIN
MELANIN-RICH FORMULAS
NO COMPROMISES
MONTHLY DELIVERY
The Problem
THE INDUSTRY FORGOT ABOUT US.
Walk into any grooming aisle. Open any subscription box. The products are formulated for one skin type — and it's not ours. Sulfates that strip melanin-rich skin. Formulas that leave white residue. Products that weren't made with us in mind.
CEMENTED was built to fix that. Every product in your box is specifically formulated for darker skin tones — addressing hyperpigmentation, uneven texture, beard care for coarse hair, and sun protection that actually works on us.
$3.5B
Men's grooming market
<5%
Targeting us
Day 1
We fix that
The Gap We Fill
BUILT DIFFERENT. BY DESIGN.
Every formula in the CEMENTED box starts with one question: does this work on melanin-rich skin? We test for hyperpigmentation response, UV protection efficacy for darker tones, beard care for textured hair, and zero white-cast moisturizers.
If it doesn't pass, it doesn't ship.
No Sulfates
Strips melanin-rich skin of natural oils
No Cast
Zero white residue on darker skin tones
What's Inside
THE BOX.
4–6 products every month. Curated for your skin type based on your intake quiz.
01
FACE WASH
Sulfate-free deep cleanse formulated for melanin-rich skin. Addresses excess oil without stripping natural moisture.
Core Item→
02
MOISTURIZER + SPF
Daily defense with SPF 30. No white cast. Addresses hyperpigmentation and provides real UV protection for darker skin.
Core Item→
03
BEARD OIL
Formulated for coarse and textured beard hair. Reduces ingrown hairs and razor bumps — the #1 issue for Black men.
Core Item→
04
BONUS ITEM
Rotating monthly premium — cologne sample, edge control, lip balm, or grooming tool. Always a surprise worth opening for.
Premium Rotating→
05
RITUAL CARD
Monthly grooming ritual guide. Specific to your skin type. Not generic tips — actual protocols that work for your complexion.
Every Box→
+
BUILD YOUR RITUAL.
Every box is personalized based on your skin tone, type, and goals. No generic curation.